Why should you consider it Prestashop Amp?
Prestashop : AMP for eCommerce
Why should you consider it Prestashop Amp ?
Accelerated Mobile Pages or AMP is the latest Google initiative dedicated to speed-up load-time of web pages on all mobile devices.prestashop amp
With increasing mobile users, the Google AMP initiative focuses on better mobile experience. And with the speed-loading of AMP pages, users will receive just that.
The AMP pages use a stripped down code of the web page known as AMP HTML. The HTML includes certain restrictions providing better performance and displaying rich content quickly.
AMP is denoted by the lightning symbol and the AMP pages appear on the top of the search results. In the search result listing, the AMP pages can be listed either as a simple list or within a carousel.
This is how your page will rank if it is built according to the AMP standards.
Why Implement AMP for your business?
Yes, AMP is great. But is it worth trying?
IMPROVED SEO RANKING
You already know that the AMP pages appear on top of the search results. This leads to increased visibility and better click through rates.
Plus, when your page loads quickly, your users are more likely to navigate through other web pages. This will definitely reduce bounce rates.
All these factors together will help improve your SEO ranking.
So, apart from rocking your SEO ranking, what else does AMP offer?
BETTER CONVERSION RATES
47% of the users expect the web page to load within 2 seconds.
And if your web page doesn’t live up to that expectation, it won’t be long until they bid their goodbyes.
It is especially crucial when it comes to online shopping.
In fact, 79% of the web shoppers who had to wait longer said that they wouldn’t visit the site to purchase again.
On the other hand, AMP pages load 4x times faster. So your users are more likely to stay on it and to purchase from your website.
FAST LOADING PAGES ON SLOW INTERNET SPEED
The lightweight design of the AMP pages allows it to load quickly even on slow internet speed.
In fact, AMP pages use less than 10x bandwidth when compared to non-AMP pages.
So, even with slow internet speed, your users will have an amazing mobile experience.
So, what’s in for eCommerce AMP?
AMP pages were initially restricted to news content and blog pages. However, AMP always aimed at providing fast-loading pages across all the verticals – from the news, eCommerce and beyond.
So the trend has shifted to eCommerce as AMP is suitable for building many aspects of the eCommerce pages.
AMP for eCommerce websites is the need of the hour.
An average eCommerce site takes at least more than 5 seconds to load, whereas, as discussed earlier, users expect the pages to load in 2 seconds.
So you are disappointing your customers and losing out big in the form of conversions.
With AMP, eCommerce sites can overcome this hurdle and present lightweight, fast-loading web pages. It won’t be long before every eCommerce website joins the AMP bandwagon. In fact, eBay has already begun analyzing its AMP possibilities.
Ready to AMPlify your eCommerce Web pages?
Before we begin, you need to understand that the entire online store doesn’t have to be converted to AMP pages.
Some parts of an eCommerce website benefit the most out of AMP. This includes Homepage, Category page, Product Description Page and CMS pages.
AMP for eCommerce offers many pre-built and easy-to-use components that can be used to include interactive experience like carousel, video elements and even display related products easily. eCommerce websites can explore such elements to build powerful AMP pages.
Prestashop amp pages for eCommerce
This is typically the first page the user interacts with and it suits the AMP environment wonderfully.
The eCommerce homepage is a display of what your business has to offer. AMP allows you to include rich banner images. And with the help of the AMP carousel element, you can include Featured products, Bestsellers and New Arrivals.
The category page displays the category banner and a simple description about the page.
Right below, the products are listed with its necessary details and ‘Add to Cart’ or ‘Buy Now’ button.
Now, it’s important to understand that the purchase flow still hasn’t been AMP’ed. You will have to redirect the customers to your non-AMP web pages to complete the purchase.
Once the user clicks on a particular product, the product description page appears.
The page displays the bold product image in high quality. You can also include video elements. For detailed information sections, you can use the ‘accordion’ element to include content. This includes the product price, detailed description and ‘Add to Cart’ button.
You can also use the AMP Social Share component to enable product sharing.
Highlights of using Pretashop AMP for eCommerce
THE POWER OF CHOICE
AMP stresses on brevity. And eCommerce websites can use this to their advantage.
AMP gives you the choice to disable and enable any sections of the web pages. So, if you have something that can really strike a chord with your mobile users, then enable it. The unwanted stuff, you can disable them easily as well.
UNDERSTANDING YOUR USER
Understanding how your users think, what they like and what they want is a gold mine every business searches for.
AMP makes the journey a little easier with its Analytics component.
You can install the AMP Analytics component and extract helpful user data. Also, AMP supports several third-party analytics vendors. So, you can also rely on your preferred Analytics tool to collect the data.
Just collecting users’ preferences isn’t enough. Giving your users a personalized experience is the key to better conversions.
Prestashop Amp huge benefits for eCommerce stores
AMP allows you to display different content components depending upon the user’s status. Use your Analytics component and provide a tailor-made experience for your users.
Going the AMP way holds huge benefits for eCommerce stores. If you need assistance to AMP your eCommerce websites, SHAMLA TECH offers AMP services.
So what are you waiting for? Get AMP’ed and speed up your way to better business.
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