ICO Development and Marketing have attracted the interest of masses ever since the cryptocurrency trend entered the market. Large and small businesses is hopping into the ICO stream of fundraising by creating their own cryptocurrency and launching their own ICO. For such, ICO Marketing strategies are necessary to help the company raise a large sum of money and obtain the financial support needed for their ICO venture.
However, not every ICO brings success. Well to launch a successful ICO and raise millions, it is necessary to make a good research and plan a perfect marketing strategy. A Study shows the largest of the 10 ICOs accounted for more than 25% of the money raised and only 48% of ICOs seemed to be successful. To make a successful ICO launch, planning your ICO Marketing strategy form the very first day determines the success of it. The ICO Marketing team should make use of various marketing channels that are conventional and recognized to the latest advanced marketing strategies.
#1 Have an Interesting Story
Most of the crypto tokens get through a successful ICO simply because of the story behind their mission and the symbol it portrays. Many potential investors claim to invest in tokens with attractive stories that share the same values in their investments. Your story should have a grip on potential investors making them supporters of the same.
Connecting people with a clear vision is one of the most effective ways of raising a successful ICO to millions. It also stands as a good marketing means, where they will spread information to other potential investors and get them linked to your ICO.
#2 Develop a Stunning ICO Website
The ICO website can be considered as the window of your shop. When people pass by, it should attract them to visit it. This applies to your website. The content, layout, design and navigation should pull the attention of the visitor. A perfect ICO Website attracts the attention of the investors and also gives them a sense of reliability about your venture. The very first impression should never go wrong. Hence, make sure to build a stunning website for your ICO.
Showcase all the important information required to invest in the ICO. Some of the most important sections of the website should be the featured team of your project, an explainer video, the roadmap, information that portrays your clear vision of the ICO venture. It is very essential to have the Call-to-action section that ensures to appeal to investors to become whitelisted or participate in the pre-sale. Design and develop eye-catching graphics.
#3 ICO Development and Marketing Reach out to the right audience
It is essential to target a specific group of individuals when you plan to market your ICO. Plan an innovative ICO Marketing Strategy that is designed around that particular group. When it comes to a specific project like an ICO, make sure your marketing schemes reach the right audience at the right time.
Create an ICO marketing strategy for the experienced investors and for the new investors individually. In this way, you will reach your targeted audience in the right manner. The ICO industry is growing big, marketing ICOs on a large scale will not be very effective. Make sure to spread the right information to the right audience. This is because the majority of various business sectors around the world are unaware of ICO, let alone the Blockchain Technology. Only some of them are aware and some of them are experts in the field. Therefore, it is necessary to target the right audience in specific time to make your ICO Marketing even more effective.
#4 Introduce your Project Team
Giving an identity for a good ICO venture is not a bad thing. If you are developing something of a great deal, why not let people know the individual behind it? Well, when it comes to ICOs, it is essential to showcase your team of advisors, directors and partners. Moreover, your team of directors should be genuinely interested in invested and bringing your ICO to a high level.
#5 Build a Community and Communicate to Investors
In developing an ICO, it is important to make it transparent. This alone will help you build a good brand awareness and community for a wide ICO reach. By making your ICO transparent, you attract potential investors by gaining their trust. Take time to reply and communicate to your potential or impending investors, never try to ignore any one of them.
Understand your target market, take part in the industry related events or forum discussions, crypto conferences, seminars and such. This will help you develop a good rapport with investors turning them into partners and supporters. It is important for you to community