Cognize your brand and industry segment, gather sufficient data regarding your business which is required to complete the research stage.
Research about your brand’s reputation in the market, analyze the audience’s sentiments with regard to your business and listen to conversations related to your company by employing various social media and research tools.
Identify keywords and phrases that searchers associate and reflect your brand with. This will be implemented in the ORM strategies.
Identify and analyze competitors related to your business and the keywords they are associated with. Compare your brand with competitors and determine reputation threats and opportunities.
Analyze the website and identify factors that show your brand in positive light, draws organic links and create recognition in the minds of the searchers.
Based upon the research, we, along with your help, will identify objectives and goals to be achieved during the Online Reputation Management campaign.
Identify the influencers, trends and industry-specific people who are critical to your reputation management. Determine social and third-party platforms to deploy your content and promotional strategies.
Develop a content calendar to create compelling positive messages about your brand in form of articles, blogs and press releases. Set up guidelines, ideas and content for proactive ORM strategies like responding to online conversations.
Set up a content distribution platform which assists in effortlessly publishing the content on various platforms. Build or refine social profiles.
Create content and publish them on various high-authority and third-party sites. Provide immediate response to feedbacks and comments on social media platforms.
Reach out to the audience through owned promotion (personal site, existing SEO tools), earned promotion (social media comments and feedbacks) and paid promotion (guest posting on high-authority sites).
Measure the success of the strategies. Provide up-to-date documentation of the performance of ORM campaigns and strategies.
Reanalyze the plan and refine the strategies. Develop remarketing techniques to maintain and monitor the earned internet reputation.
Online Reputation Management results SHAMLA has achieved
By removing unwanted information or images, shifting unwanted media attention and other ethical practices, we help in improving personal online reputation.
Exhale’s website redesign and search marketing campaigns bring the site an increase in traffic and site engagement.