Our Online Reputation Management Process

Our Online Reputation Management process allows us to design strategies to help build a strong and positive brand value among your audience and in your industry.

Stage 1 Research

Research

Understand your business background and your reputation in the industry. Identify keywords, competitors and analyze your website. This documentation will act as a strong foundation for the reputation management strategies in the coming stages of the project.

Assessment

Cognize your brand and industry segment, gather sufficient data regarding your business which is required to complete the research stage.

Reputation Analysis

Research about your brand’s reputation in the market, analyze the audience’s sentiments with regard to your business and listen to conversations related to your company by employing various social media and research tools.

Keyword Research

Identify keywords and phrases that searchers associate and reflect your brand with. This will be implemented in the ORM strategies.

Competitive Analysis

Identify and analyze competitors related to your business and the keywords they are associated with. Compare your brand with competitors and determine reputation threats and opportunities.

Website Analysis

Analyze the website and identify factors that show your brand in positive light, draws organic links and create recognition in the minds of the searchers.

Stage 2ORM Plan

ORM Plan

Identify objectives and develop a comprehensive ORM strategy that is targeted to improve and maintain your reputation online.

Set objectives

Based upon the research, we, along with your help, will identify objectives and goals to be achieved during the Online Reputation Management campaign.

Identify Influencers and platforms

Identify the influencers, trends and industry-specific people who are critical to your reputation management. Determine social and third-party platforms to deploy your content and promotional strategies.

Content Strategy

Develop a content calendar to create compelling positive messages about your brand in form of articles, blogs and press releases. Set up guidelines, ideas and content for proactive ORM strategies like responding to online conversations.

Web property development

Set up a content distribution platform which assists in effortlessly publishing the content on various platforms. Build or refine social profiles.

Stage 3Execution

Execution

Implement the Online Reputation Management strategies to achieve goals and strengthen your brand value.

Content Implementation

Create content and publish them on various high-authority and third-party sites. Provide immediate response to feedbacks and comments on social media platforms.

Promotions

Reach out to the audience through owned promotion (personal site, existing SEO tools), earned promotion (social media comments and feedbacks) and paid promotion (guest posting on high-authority sites).

Stage 4Reporting & Reanalyzing

Reporting & Reanalyzing

Track and report the effectiveness of the ORM strategies. Reanalyze and plan the strategies accordingly.

Weekly Performance Report

Measure the success of the strategies. Provide up-to-date documentation of the performance of ORM campaigns and strategies.

Plan Adjustments

Reanalyze the plan and refine the strategies. Develop remarketing techniques to maintain and monitor the earned internet reputation.

Case Studies

Online Reputation Management results SHAMLA has achieved

Personal Online Reputation Management

By removing unwanted information or images, shifting unwanted media attention and other ethical practices, we help in improving personal online reputation.

  • Collected bad reviews from search engines
  • Identified and prioritized the bad links which needs to be pushed down in search engine results
  • Promoted positive image through ORM strategies
  • Maintenance of online reputation through consistent Online Reputation Management
  • Manage the personal internet profile

Contact Us

Send a Message

Contact Info

USA : (203) 446-3590
INDIA : +(91)-(422)-4502073/4221255
UK : 203-289-6716
AUSTRALIA : (02) 80914787
SOUTH AFRICA : +27-11-615-1239
SINGAPORE : + 65 84285163