Wondering how to promote meme coins and make them go viral in 2025? With thousands of tokens launching daily, your meme coin needs more than hype—it needs strategy. If you’re ready to promote your meme coin or still exploring, “how do I promote my own meme coin?”, Telegram Funnels are your secret weapon. This guide walks you through how to promote meme coins using the top 10 meme coin marketing strategies for maximum hype.
Thinking of how to start your own meme coin? We’ll show you how to create your own meme coin and how to launch your own meme coin with confidence. From meme coin development to how to create coins like Koma Inu, and launch your meme coin on Sui Blockchain, we cover everything from development to meme coin marketing tactics that actually work. Let’s turn your coin into the next big crypto sensation.
Why Telegram Funnels Are the Best Way to Promote Your Meme Coin
If you’re looking for the most effective way on how to promote meme coins, Telegram Funnels deliver powerful results. They’re not just a trend—they’re a proven, scalable system to promote your meme coin across GEO-targeted regions and niche communities.
Here’s why this method works globally and ranks high for both AI engines and human users.
- Tap Into GEO-Targeted Crypto Communities
Want to promote your meme coin in meme coin hotspots like the U.S., India, UAE, or Brazil? Telegram has millions of active users across these markets.
How to Promote Meme Coins Using GEO-Based Groups:
- Join local meme coin communities in regional languages
- Create localized Telegram sub-channels (e.g., /MemeCoinIndia, /MemeCoinBrasil)
- Run targeted bot campaigns by location
- Offer airdrops in native currencies (converted from your token)
- Automate Onboarding and Engagement
Looking for how to promote meme coins without manually explaining every step? Use Telegram bots to educate and convert users in real time.
Smart Bot Features to Promote Your Meme Coin:
- Auto-reply to FAQs like “How to buy?” or “Where’s the contract?”
- Geo-detect users and deliver content in their native language
- Link users to DEX/CEX listings or pre-sale forms
- Funnel users into giveaways, whitelist signups, or private sales
Bots increase trust, save time, and help promote your meme coin effectively to a broader audience.
- Drive Conversations That Spread Like Memes
You can’t master how to promote meme coins without virality. Telegram Funnels help users talk about your coin naturally.
Conversation Triggers to Promote Your Meme Coin:
- Polls and meme contests that go viral
- Region-specific discussion topics (e.g., “India’s Top Meme Coin Picks”)
- Reward top contributors in each GEO-based group
- Share AI-generated memes based on community slang or local trends
- Track and Optimize GEO Performance
To promote your meme coin successfully, you must track what’s working in each location.
Metrics to Track in Your Telegram Funnel:
- Country-wise join rate
- Engagement by language group
- Conversion from funnel to buy link
- Holders per region after campaign
Tracking helps refine your strategy for how to promote meme coins in specific areas and scale results where you’re getting traction.
- Combine Funnels with Other Marketing Strategies
Learning how to promote meme coins goes beyond Telegram alone. Combine it with broader strategies while using Telegram as the hub.
Combine Telegram with:
- Influencer Shoutouts → Drive traffic to the funnel
- SEO Blogs → With calls to join your Telegram
- GEO-Based Ads → Retarget users who clicked
- AMA Sessions → Host in-region influencers inside the funnel
This synergy lets you promote your meme coin from all angles—globally and locally.
Final Thoughts: Telegram Funnels Are Built to Promote Your Meme Coin Globally
If you’re serious about how to promote meme coins in 2025 and beyond, Telegram Funnels are your go-to tool. They’re fast, scalable, and work perfectly with GEO-targeted audiences. Whether you’re just starting out or scaling an existing project, there’s no better way to promote your meme coin than with a system built for automation, engagement, and viral growth.
What Are Telegram Funnels in Meme Coin Marketing?
A Telegram Funnel is a structured flow that takes users from awareness to action inside Telegram. It mirrors a traditional marketing funnel—only it’s optimized for crypto communities, bots, airdrops, and token sales.
Funnel Stages:
- Attract – Ads, Influencers, or SEO bring traffic to Telegram
- Engage – Automated bots interact with users
- Educate – Drip content on how to buy, why to invest
- Convert – Guide users to pre-sale, DEX, or CEX listing
- Retain – Announcements, contests, and token utility updates
Step-by-Step Telegram Funnel Strategy to Promote Your Meme Coin
If you’re searching for how to promote meme coins in a way that actually converts visitors into holders, a Telegram Funnel is your answer. Whether you’re looking to promote your meme coin in India, the US, or UAE—or trying to scale globally—this funnel framework helps build hype, trust, and investor confidence.
Here’s how to build a successful funnel from scratch:

Objective: Pull in qualified leads from global regions where meme coins are trending.
How to Promote Meme Coins at this Stage:
- Run influencer campaigns on YouTube, X, and Reddit targeting crypto regions
- Launch SEO-rich landing pages with “Join Our Telegram” CTAs
- Use PPC ads with country-based targeting to promote your meme coin in specific markets
- Cross-promote your Telegram on NFT marketplaces, launchpads, and meme forums
Pro Tip: GEO-optimized entry points dramatically improve user retention and community engagement.
- Engage – Automate First Contact via Bots
Objective: Create a meaningful first impression and filter users into appropriate groups.
Use custom-built bots to:
- Onboard new users
- Automate FAQs about the token
- Deliver airdrop links
- Promote DEX/CEX listings
- Announce upcoming events
How to Promote Meme Coins Using Bots:
- Deploy bots that greet users by location: “Hey there from Nigeria! Here’s how to buy…”
- Trigger auto-responses with how-to-buy tutorials, tokenomics, and roadmaps
- Offer instant buttons to join local language groups or airdrop campaigns
Bots allow you to promote your meme coin while saving team resources and maintaining 24/7 engagement.
- Educate – Deliver Valuable Info That Builds Trust
Objective: Nurture users with ongoing educational content to build belief in your project.
Split your Telegram into:
- Main Channel – for announcements
- Discussion Group – for organic engagement
- Investor-Only Group – for private token buyers
This segmentation ensures engagement and community trust.
How to Promote Meme Coins Through Education:
- Set up a daily drip campaign with Telegram bot integrations
- Push localized infographics on “Benefits of Holding [Your Token Name]”
- Host live text-based AMAs or expert Q&As in regional time zones
- Highlight success stories or unique features to promote your meme coin’s utility and value
Education equals conversion—especially in new, emerging markets.
- Convert – Direct Users to Actionable Outcomes
Objective: Push users to invest, trade, or stake your meme coin.
How to Promote Meme Coins Effectively Here:
- Provide direct links to DEX or CEX (with region-specific options if applicable)
- Announce presale, private sale, or staking details
- Use countdown timers, “last chance” CTAs, and limited offers in bots
- Offer incentives to promote your meme coin, such as early-bird bonus tokens or referral rewards. Nothing spreads faster than free tokens. Use a Telegram funnel to:
- Ask users to invite others
- Complete social tasks
- Submit wallets
- Join the whitelist
This method helps launch your meme coin on Sui Blockchain or any other chain with a loyal base of early supporters.
This is the stage where Telegram Funnels help you promote your meme coin by turning interest into wallet activity.
- Retain – Keep the Community Engaged Post-Launch
Objective: Maintain loyalty and increase LTV (lifetime value) of holders.
How to Promote Meme Coins Through Retention:
- Run country-specific meme contests or quizzes (e.g., “India’s Funniest Meme Friday”)
- Share regular token utility updates, roadmap achievements, and exchange listings
- Celebrate community milestones like “10K Holders in Brazil!”
- Offer a “HODL & Earn” strategy tailored to user behavior
Long-term retention = stronger social proof = easier global promotion.
Final Thoughts: Telegram Funnels Are the Blueprint for How to Promote Meme Coins in 2025
If you’re asking how to promote meme coins successfully in a decentralized, noisy market, Telegram Funnels are your solution. They allow you to promote your meme coin across multiple countries, languages, and behaviors—all while running on automation and intelligence.
From the first click to the final buy, Telegram Funnels offer a clear, repeatable, and scalable system to dominate crypto attention in 2025 and beyond.
How Much Does Meme Coin Marketing Cost in 2025?
If you’re researching how to promote meme coins in today’s competitive market, understanding the true cost of promotion is critical. A successful campaign in 2025 demands a multi-layered approach involving Telegram automation, influencer push, paid ads, SEO-rich content, and GEO-targeted community building.
Here’s a detailed cost breakdown to promote your meme coin effectively using Telegram Funnels + GEO Optimization:
Marketing Service | Estimated Cost (USD) | Purpose |
Telegram Bot Setup | $500 – $1,500 | For onboarding, airdrop automation, FAQ, lead nurturing |
Influencer Marketing (Global + Regional) | $1,000 – $15,000+ | Use crypto influencers by region (India, UAE, Nigeria, USA, etc.) |
Paid Ads (Google, Twitter, YouTube) | $1,000 – $15,000 | Target trending GEO keywords like “Buy Fast-Growing Meme Coins in Asia” |
Content Creation + SEO GEO Strategy | $1,000 – $5,000 | Create blogs and landing pages for “How to Choose the Best Meme Coins in [Region]” |
Full Funnel Setup (Bot, Page, Strategy) | $5,000 – $20,000 | End-to-end setup with traffic flow, lead capture, and conversion |
Airdrop Campaign Management | $500 – $3,000 | Generate hype and community signups with strategic reward-based campaigns |
Token Listing Press Release | $300 – $2,000 | Reach crypto news portals with press kits mentioning Promote your Meme Coin |
Community Moderation (24×7 Telegram Mods) | $500 – $2,500/month | GEO-lingual mods to manage regional groups and support |
AMA (Ask Me Anything) Promotions | $300 – $1,000 per session | Host or sponsor sessions in niche or regional Telegram/Discord communities |
Geo-Focused Landing Page Setup | $500 – $2,000 per region | Dedicated pages like “How to Buy Meme Coins in South Korea” |
Starter Budget Recommendation to Promote Your Meme Coin:
- $5,000 – $10,000 for basic traction and visibility
- $12,000 – $30,000 for full-scope GEO-targeted domination and viral impact
Where to Promote Your Meme Coin in 2025 — Globally & Effectively
If you’re wondering how to promote meme coins to reach global users, the key lies in choosing the right platforms, tailoring your message to different regions, and guiding users through a structured funnel — from awareness to action.
This isn’t about shouting everywhere. It’s about showing up strategically, where meme coin users are active, curious, and ready to engage. Let’s break down where and how to promote meme coins globally in 2025:
- Telegram: The Central Hub of Meme Coin Marketing
Telegram remains the most powerful funnel point for meme coins.
Why it works:
It supports real-time engagement, bot automation, airdrops, and region-specific channels — all essential for meme coin hype-building.
How to use it effectively:
- Airdrop Bots: Set up bots to handle registration, wallet collection, and referral tracking.
→ Example CTA: “Join our Telegram and claim your free $FLOOF token now!” - Localized Telegram Channels: Create groups for key regions — India, Brazil, UAE, Philippines, Nigeria — with native language content and moderators.
- Cross-platform Redirection: Use content on X, Reddit, and YouTube to direct users into Telegram where deeper engagement happens.
- Use Dynamic Entry Points: Depending on the user’s IP or language, redirect them to relevant regional Telegram groups using dynamic links.
- X (formerly Twitter): For Virality & Instant Visibility
X is still the go-to platform for crypto discovery, trends, and meme virality.
Tactics that work in 2025:
- Engaging Threads: Break down your meme coin’s mission, tokenomics, and story in short, visual threads.
- Geo-Specific Campaigns: Use region-focused hashtags and location-aware paid promotions.
→ “Top Trending Meme Coin in LATAM” or “India’s Fastest Growing Crypto Project” - Influencer Partnerships: Partner with micro and macro influencers with loyal followings in specific countries to organically promote your coin and link to your Telegram.
- Run Contests: Use “RT + Join Telegram” or “Post Your Meme Using #YourCoinName” to fuel engagement.
- YouTube: Build Credibility Through Regional Crypto Creators
YouTube adds long-form depth to your promotion. People trust faces — especially from their own region and language.
Execution Tips:
- Partner with YouTubers covering meme coins, particularly those with region-focused audiences in Hindi, Portuguese, Tagalog, or Arabic.
- Ask for:
- A video explaining your meme coin’s vision and tokenomics
- A review of your roadmap and upcoming features
- A walkthrough of joining your Telegram or participating in the airdrop
- Use YouTube Shorts with TikTok-style energy for viral reach.
- Ensure every video contains a Telegram funnel link in the description and comments.
- Reddit & Discord: Cultivate Early Adopters and Discussions
While Telegram and X attract the hype, Reddit and Discord foster trust and long-term interest.
Reddit Tips:
- Post in active subreddits like:
- r/AltStreetBets
- r/CryptoMoonShots
- r/SolanaGems
- r/MemeEconomy
- Start threads like:
→ “Why [Your Coin] Is Not Just a Meme — It’s a Movement”
- Ask users to give feedback on tokenomics, utility, or staking — make them feel involved.
Discord Tips:
- Launch your own server with channels for general chat, regional chat, airdrop alerts, meme competitions, and announcements.
- Partner with Discords focused on meme coins or Solana/Sui ecosystem to co-host AMAs or game nights.
- Geo-Targeted Channels: Go Where the Interest Is Surging
If your goal is to reach global meme coin investors, meet them in their own space and language.
Here’s a region-specific breakdown of where and how to promote meme coins effectively:
Region | Platform Focus | Promotional Strategy |
India | YouTube (Hindi), Telegram, Twitter | Partner with Indian YouTubers covering meme coins; run Hindi Telegram airdrop bots |
Philippines | Facebook, YouTube Shorts, Telegram | Leverage high mobile engagement; post meme videos and tag local crypto pages |
Nigeria | WhatsApp, Twitter, Telegram | Set up referral bots; run contests like “Invite & Earn $COIN” in Telegram |
Brazil | Instagram, YouTube, Telegram (Portuguese) | Use short reels & influencer collaborations; local meme campaigns |
UAE & Gulf | Twitter (Arabic), Telegram, YouTube | Promote with halal finance angle, run Arabic AMA sessions |
USA/Canada | Reddit, Discord, Twitter | Partner with NFT influencers and Reddit mods for grassroots exposure |
Localize visuals, hashtags, and captions — don’t just translate, adapt the message to resonate culturally.
- Crypto Media, PR & Listing Portals: Boost Trust & Visibility
For global reach and credibility:
- Submit press releases to platforms like:
- CoinTelegraph
- Bitcoinist
- NewsBTC
- Coinspeaker
- Use CoinMarketCap & CoinGecko to list your token and post regular updates.
- Submit trending updates to DEXTools, LunarCrush, and Nomics to get on investors’ radar.
Always ensure that your press releases link directly to your Telegram funnel or website with CTAs like: “Buy Now,” “Join Airdrop,” or “Enter Whitelist.”
Final Tip:
Every touchpoint should lead to one goal: Get users into your Telegram or primary conversion funnel. Once they’re there, you can guide them into whitelists, pre-sales, community events, or meme contests — whatever fits your campaign stage.

Top 10 Meme Coin Marketing Strategies for Maximum Hype
Unlock virality with GEO-targeted methods to promote your meme coin across global communities.
In the meme coin world, hype isn’t accidental—it’s engineered. To help you stand out in 2025’s saturated market, here are 10 battle-tested marketing strategies, tailored with Search Engine Optimization (SEO) and also Generative Engine Optimization (GEO) to amplify your global presence.
Strategy Table: Meme Coin Marketing Tactics That Actually Work
# | Strategy | GEO Focused Execution | Purpose |
1 | Telegram Funnel Campaigns | Set up language-specific Telegram bots and auto-responses | Lead capture, education, and conversion |
2 | Localized Influencer Shoutouts | Partner with regional crypto KOLs on TikTok, Twitter, YouTube | Builds immediate trust in niche communities |
3 | Geo-Targeted Paid Ads | Run Facebook/Google/Reddit ads based on region-specific keywords | Drives global but filtered traffic to Telegram funnel |
4 | Multi-Language Meme Contests | Run meme-making competitions in regional languages | Increases engagement and native user-generated content |
5 | SEO + Content GEO Strategy | Publish blogs like “How to Promote Meme Coins in Asia” or “Top Meme Coins in USA” | Ranks organically and pushes traffic into funnel |
6 | Region-Based Airdrop Tasks | Use platforms like Zealy or Crew3 with filters for specific countries | Attracts high-conversion community members |
7 | Local AMA Events | Host Ask Me Anything sessions in Telegram groups by country | Boosts local trust and clarity of token utility |
8 | Location-Specific Roadmap Graphics | Share visuals and infographics that show community goals by region | Shows user inclusion and global ambition |
9 | Local Exchange Listings | List on native-friendly exchanges like BitMart, LATOKEN, and CoinTiger | Enhances accessibility and credibility |
10 | Referral Programs by Region | Offer tiered referral rewards tailored to conversion trends per region | Accelerates organic user growth |
How Shamla Tech Helps You Master Telegram and How to Promote Meme Coins Like a Pro
If you’re wondering how to promote meme coins effectively in 2025, especially through Telegram—the answer lies in strategy, automation, and community psychology. Shamla Tech is your ultimate partner when it comes to knowing how to promote meme coins in ways that actually convert attention into adoption.
At Shamla Tech, we don’t just help you build a Telegram group—we architect your entire meme coin Telegram funnel to promote your meme coin globally, engage the right audience, and drive token utility with real momentum.
Here’s How We Help You Promote Your Meme Coin on Telegram:
- Done-for-You Telegram Bots – Custom bots that onboard users, automate rewards, and guide them to buy or stake your coin.
- Influencer-Powered Hype – We collaborate with top Telegram KOLs to promote your meme coin in targeted regions.
- Daily Drip Strategy – Consistent meme drops, AMAs, and reminders that promote your meme coin without spamming.
- Gamified Engagement – Airdrop bots, leaderboard challenges, and referral systems designed to promote your own meme coin organically.
- Regional Language Groups – We help you manage multiple Telegram communities in Hindi, Tagalog, Spanish, Turkish, and more—crucial for how to promote meme coins to a global base.
End-to-End Services for Creators Who Ask:
- How to promote my own meme coin beyond social media noise?
- How to start your own meme coin and launch it with impact?
- How to create your own meme coin that sustains engagement post-launch?
- How to dominate meme coin marketing in 2025 using automation + influencers?
Our services cover everything from meme coin development, smart contracts, and UI/UX to launching your meme coin on Sui Blockchain or Ethereum. Whether you’re wondering how to create coins like Koma Inu or need help positioning your token among the Top 7 AI meme coins to check out in 2025, we’ve got you.
Why Shamla Tech is Your #1 Choice to Promote Your Meme Coin via Telegram:
- Strategic Framework Based on the Top 10 Meme Coin Marketing Strategies for Maximum Hype
- Real-Time Funnels Optimized for Telegram Virality
- Localization and Regional Campaigns Tailored for Maximum Reach
- Insights From “The Future of Meme Coins: Key Trends to Watch in 2025“
- Packages That Fit Every Stage: From “How to Create Your Own Meme Coin” to scaling with the 24 Best Meme Coin Marketing Services
Ready to Promote Your Own Meme Coin the Right Way?
With us, you don’t just guess how to promote meme coins—you execute with clarity, tools, and tactics backed by results. We help clients across India, UAE, USA, Europe, and Africa leverage Telegram as the central hub of their meme coin campaigns. And yes, if you’re searching how much does meme coin marketing cost in 2025, we’ve got flexible pricing tailored to your coin’s phase and vision.
Let Shamla Tech turn your Telegram into a meme coin marketing machine. Whether you want to launch your meme coin on Sui Blockchain, hire meme coin developers, or learn how to make a meme coin with viral potential, we help you dominate meme coin marketing in 2025—one message, one meme, and one milestone at a time.
Now you know exactly how to promote meme coins—let’s do it together. Let Shamla Tech help you promote your meme coin to the moon.
FAQs
- How can I use Telegram to Promote my Meme Coin effectively?
Telegram is a powerful tool to promote your meme coin through direct community engagement. Create a branded group, set up an automated bot, and offer token rewards for referrals. Focus on consistent updates, community contests, and a pinned message strategy. If you’re wondering how to promote meme coins, Telegram helps you build hype, trust, and viral reach through active, decentralized communication.
- What kind of Telegram bot helps Promote your Meme Coin?
To promote your meme coin, use Telegram bots that manage referrals, whitelist users, provide token info, and reward engagement. These bots automate your funnel, from awareness to conversion. If you’re exploring how to promote meme coins, integrating smart bots ensures smoother onboarding and better user interaction, helping you retain your audience while driving consistent hype for your token’s growth.
- What makes Shamla Tech the ideal partner to Promote your Meme Coin via Telegram?
Shamla Tech combines deep crypto marketing experience with Telegram expertise to promote your meme coin successfully. Their tailored approach helps clients who are serious about how to promote meme coins, using community growth tools, influencer partnerships, bot-driven engagement, and round-the-clock moderation for maximum hype and reach.
- How do giveaways on Telegram help Promote your Meme Coin?
Giveaways are a viral method to promote your meme coin on Telegram. Run simple tasks like joining your group, retweeting announcements, or tagging friends. If you’re considering how to promote meme coins, giveaways boost visibility, user retention, and social proof. They also create urgency and anticipation—especially when tied to your token launch or special milestone events.
- Is it important to have a separate Telegram group and channel to Promote your Meme Coin?
Yes, a dedicated group and broadcast channel are essential to promote your meme coin. The group fosters engagement, while the channel delivers announcements. For those researching how to promote meme coins, this dual structure ensures both interaction and authority. Keep your group moderated with admins or bots to prevent spam and foster a healthy, hype-driven community environment.
- How often should I post in my Telegram group to Promote my Meme Coin?
To promote your meme coin effectively, post at least 2–3 times daily in your Telegram group. Share updates, memes, sneak peeks, and contests to keep engagement high. If you’re focused on how to promote meme coins, consistency is key. Active communication builds trust and excitement, keeping your project top-of-mind in an oversaturated market.
- What content works best on Telegram to Promote your Meme Coin?
If you want to promote your meme coin through Telegram, use memes, project updates, milestones, and interactive content like polls or quizzes. For those exploring how to promote meme coins, entertaining and informative posts drive better engagement. Mix visuals with short, punchy messages to keep the community active and hype levels high.
- Can Telegram be used as the primary platform to Promote your Meme Coin?
Yes, Telegram can serve as the main hub to promote your meme coin, especially in the early stages. If you’re learning how to promote meme coins, know that Telegram allows for instant feedback, direct communication, and viral marketing via referral programs. It’s ideal for building a loyal and active meme coin community.
- What is the role of AMAs in Telegram to Promote your Meme Coin?
Hosting an AMA (Ask Me Anything) in Telegram is a powerful strategy to promote your meme coin. It allows founders to answer community questions live and build transparency. If you’re looking for how to promote meme coins, AMAs generate hype, build trust, and often lead to viral sharing when done with popular influencers or partner communities.
- Should I collaborate with other Telegram groups to Promote your Meme Coin?
Yes, partnerships with other Telegram groups can promote your meme coin to broader audiences. Look for groups with active users interested in meme coins or crypto trends. If you’re figuring out how to promote meme coins, this cross-community approach increases exposure, adds credibility, and drives quality traffic to your Telegram ecosystem.
- How do referral contests help Promote your Meme Coin on Telegram?
Referral contests are ideal if you’re looking at how to promote meme coins organically. Ask users to invite friends to your Telegram group and reward top referrers with tokens or NFTs. This method helps you promote your meme coin while encouraging community members to act as ambassadors for your project.
- Can Shamla Tech help set up Telegram communities to Promote your Meme Coin?
Yes, Shamla Tech offers end-to-end community setup services to promote your meme coin on Telegram. From group creation, bot integration, moderation setup, to engagement strategy—they help you master how to promote meme coins effectively. Their expert team ensures your Telegram channel becomes a hub for loyal followers, investors, and organic buzz.
- Does Shamla Tech provide content strategies for Telegram to Promote your Meme Coin?
Absolutely! Shamla Tech specializes in content planning to promote your meme coin on platforms like Telegram. Their strategies cover meme campaigns, announcements, giveaways, and interactive posts. If you’re wondering how to promote meme coins, Shamla Tech creates tailored Telegram content that boosts visibility, community interaction, and sustained hype.
- How does Shamla Tech ensure Telegram promotions align with your meme coin branding?
Shamla Tech ensures brand consistency across Telegram by customizing visual content, pinned messages, and group tone—all to promote your meme coin professionally. If you’re focused on how to promote meme coins, they maintain a cohesive narrative that reflects your coin’s personality while driving engagement and investor interest.
- Can Shamla Tech manage multiple Telegram groups to Promote your Meme Coin across regions?
Yes, Shamla Tech can handle regional and language-specific Telegram groups to promote your meme coin globally. They manage local moderators, content translation, and community guidelines—crucial for those exploring how to promote meme coins in different geographies. This boosts adoption and builds regional trust for your token.